Multichannel fulfillment means shipping orders from every place you sell, including your own store, marketplaces and wholesale, from a single inventory pool. It prevents the stockouts and overstock that come from splitting inventory by channel.
Every channel, one source of truth
Multichannel brands face a simple problem with expensive consequences: the same unit can be sold in several places at once. If each channel has its own stock, you overstock some and stock out of others. If they share stock without sync, you oversell.
With one inventory pool connected to each channel, available quantities update as orders ship and inventory is received. You can set buffers or reservations per channel, for example keeping a portion of stock back from a marketplace so a viral moment there cannot drain inventory your DTC customers rely on. Reporting shows sales and shipments by channel from the same data.
Channel-specific rules that matter
Each channel has its own expectations. Marketplaces typically require shipment within a defined handling time and valid tracking uploaded promptly, and late or invalid tracking can affect seller performance metrics. Some prohibit branded inserts that direct buyers off the platform. Wholesale buyers expect case packs and compliant labels rather than branded mailers.
We apply rules by channel automatically. Marketplace orders can ship in neutral packaging without promotional inserts, with service levels chosen to meet the channel's handling and delivery expectations. DTC orders get your full branded experience. Amazon orders can be fulfilled by us directly for Merchant Fulfilled listings, or you can use Amazon Multi-Channel Fulfillment for inventory held in Amazon's network.
Adding a channel without adding a warehouse
A new channel should not require a new operation. When you add a marketplace or a wholesale account, we connect it to the same inventory, configure the channel's packing and shipping rules, and test orders before you go live.
This makes it practical to test channels. You can open a marketplace storefront with a subset of SKUs, watch sell-through and returns, and expand or pull back without moving inventory. When the channel proves out, the same data informs whether additional markets in our network would shorten delivery times for that channel's buyers.
Frequently asked questions
What is multichannel fulfillment?
Multichannel fulfillment is shipping orders from multiple sales channels, such as your website, marketplaces and wholesale accounts, out of one shared inventory pool managed by a single fulfillment provider.
Can you fulfill Amazon orders?
Yes. We can ship Amazon merchant-fulfilled orders directly from your inventory with us, following Amazon's handling and tracking requirements. Inventory stored in Amazon's network ships through Amazon's own programs.
Can I limit how much inventory each channel can sell?
Yes. We can set channel buffers or reservations so a portion of stock is protected for specific channels or purchase orders.